There are 1052 buildings of more than 150 meters in the world, either built or being built. Half of these buildings are for mixed or residential purposes. The reasons for this high-rise boom are many, the main one being the densification of urban centers (the world’s urban population will grow 1,84% between 2015 and 2020 according to the World Health Organization). There are other, more subjective reasons as well, such as views and the need for elevation, of always going higher.

The most beautiful of these projects will continue to sell well, whether they be on a waterfront or in the heart of popular cities; how can you make the others attractive? Of course architects and developers continue to boast of “breathtaking views, lush gardens, ultimate lifestyle”, but who’s reading?

In these times, image is all. With such a big investment, buyers need to see, to feel, to experience their daily lives in their future high-rise world. Video marketing is the perfect media tool for that.

Film lets you to get an idea of all the aspects of daily life in a particular unit, from subjective elements with emotional pull to practical concerns to reassure the savvy investor.

The future becomes real with images but without the “perfect” side of videos which don’t always show what shouldn’t be seen. That’s where the real-time visualisation tool comes in! You can see and interact with the beautiful brochure views as well as the nuts-and-bolts aspects of your future living space.

So here you have two complementary tools, one with its beautiful images and well thought-out music to appeal to the emotional side, and the other with rational logic to encourage a more considered choice.

Why go without?