So, you are launching into a real estate project and looking for visibility on the Web? It’s time to think about creating a Website!
When you undertake a new real estate project, you often invest in branding (printing on-site signs, folders, business cards, etc.), but don’t forget the Web marketing aspect (Website, social media, ads, etc.). In this article, we are interested in marketing on the Web with the help of Websites.
In real estate, it must be remembered that most Websites provide information, since they generally aim to help people discover more about the project. So, how do you efficiently choose the type of Website for your project? There are two major categories: “One page” and “Multi-page”.
Everything on a single page, the “one page”.
The type of Website called the “Landing page” fits on one single page which aims, mainly, to engage the visitor. In principle, this type of Website is used when our project is on the point of being launched and we wish to begin the marketing publicity on line, in the papers or on a worksite sign.
As its name indicates, the “Landing page” is a page where someone lands, who is seeking more information on the subject and who has seen or clicked on an ad with a link to a Website. As a general rule, you find at least an informative text, a photo of the project and a call-to-action (often represented by a contact form in the field of real estate).
Sometimes, it occurs that the information available to us about our project is not developed enough to create an entire site. The mini-site is based on the same principle as the Home page of a complete Website, except that instead of having summaries for each page on the site, you find the sections right there on a single page. We would choose this option if the information on our project can be contained in short texts and a few sections.
Lots of information to share? Choose a complete Website.
Usually, when we decide to move ahead with the creation of a Website for our real estate project, we choose this kind of site, because it will enable us to share a lot more information on the project, (the area, inside and outside images, etc.). It is ideal in order to show the attractiveness of your project.
Sometimes, it may be useful to have a blog section on your Website, but in most cases, it is preferable to use social networking to deal with the community aspect of your project.
We’ve been talking a lot about projects from the outset of this article, but it is possible that your future Website does not deal with a project but rather with your organization itself! In this case, we’re talking more about a “showcase” Website, since it allows for the presentation of your business, its various projects, services, etc. Graph Synergie’s Website falls into this category!
Another alternative consists of creating a Web application. This solution is appropriate for use in sales offices. In fact, a Web application can become an important sales tool in your office. That can be characterized by an adaptation of your Website to an application format, which will serve in this way as a display case that the seller will be able to use to facilitate sales.
Have you made your choice? Here is what we propose!
In order to have a real impact on your net surfing clientele and make a better profit, a major project could take on a “Landing page” to be able to begin marketing as soon as possible. However, it is more interesting, afterward, to replace your page with a complete Website which would include all the useful information about your project.
Another interesting possibility, if you have a multi-phase project, would be to promote the various phases with the help of a unique “Landing page” for each of these. This method would make it possible, for example, to have better Google Ads conversions, because it would help to follow more easily the interest and effectiveness of the marketing efforts for each stage of your project.
With this article you have been able to realize that choosing your Website type well for your project is crucial to give it a major marketing impact. In any event, there are many other methods to help drive a project. What is your choice for the next step?